News & Insights
We unlocked predictive AI for all businesses in the world! Don’t worry, it’s new but not complicated. Find insights on our methodology here!
11 Nov 2026
Pre-Intent: What Comes Before Intent Data
The gap between a company fitting your profile and a company showing up in an intent feed is wider than it looks. What sits in it, the three tests for reading it, and where the reading stops being reliable.
5 Nov 2026
An Ideal Customer Profile Template, and How to Fill It In
Eight fields, one page, and the row that takes companies off the list instead of adding them. Copy the table, then fill it in from the deals your team has already won and lost.
29 Oct 2026
AI Lead Scoring: What Goes Into a Score, and What It Cannot Tell You
Two accounts at the same number are not the same conversation. The three inputs behind a score, the half that should make it fall, and what the number will never tell you.
22 Oct 2026
What an AI SDR Does, and the One Decision It Still Needs From You
Sending a message is cheap. The consequences are not. The four stages of outbound, which of them an AI SDR actually owns, and the three questions to put to one before you buy.
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